Excerpt from the Harvard Business Review by Joseph Pine and James Gilmore, “Welcome to the Experience Economy” http://goo.gl/npM029 How do economies change? The entire history of economic progress can be recapitulated in the four-stage evolution of the birthday cake. As a vestige of the agrarian economy, mothers made birthday cakes …
The experience economy is a relatively new field of research. It is only some 20 years since academics started to open their eyes to it. In today’s experience economy, most of the economic potential lies in producing and selling experiences rather than commodities or physically processed commercial products. The production …
It is widely known that Starbucks was one of the leaders in the new experience economy by creating a coffee experience like no other. Since then, others have followed but, Starbucks has just shown that they fully understand the experience economy and how innovation and creativity can continue to add …
Would you like to; increase revenues in your tourism operation with very little investment? leverage your existing quality tourism product to add value? differentiate your business from your competitors and make money doing so? increase your bottom line while doing what you do best? grow your market reach with very …
It seems there are people that will pay good money for almost any experience. Below is the itinerary for a truffle hunting vacation getaway in France. Note the price of $1190 USD per person with a $450 supplement for single occupancy. This is for a two night stay including food and wine …
