What is Experiential Tourism

What is Experiential Tourism? The “Canadian Tourism Commission” Toolkit describes it as follows; “Experiential travel engages visitors in a series of memorable travel activities that...
Benefits to the Wine Industry

Wine tourism as it exists is fun, but it could be better. Currently, most wine tourism activities consist of a tour of several wineries where...
Collaboration is the Key to Success

The key to experiential tourism success is working together. It is clear that the average winery does not have the time or the resources to...
Standards for Experiential Tourism

This list is in the form of objective sentences. Each can be a consideration for further research. 1. People create meaning through direct experience. 2....
Wine Tourism Best Practices

12 Best Practices in Global Wine Tourism Wine tourism has been increasing steadily around the world for the past decade. Tourists who are interested in...
The Experience Economy – Bake a Cake?

Excerpt from the Harvard Business Review by Joseph Pine and James Gilmore, “Welcome to the Experience Economy” http://goo.gl/npM029 How do economies change? The entire history...
Experience Economy Brimming with Potential

The experience economy is a relatively new field of research. It is only some 20 years since academics started to open their eyes to it....
Starbucks Creates New Coffee Experience

It is widely known that Starbucks was one of the leaders in the new experience economy by creating a coffee experience like no other. Since...
Free Vacation Package Consultation

Would you like to; increase revenues in your tourism operation with very little investment? leverage your existing quality tourism product to add value? differentiate your...