Okanagan Experiential Tourism

What is Experiential Tourism? The “Canadian Tourism Commission” Toolkit describes it as follows;  “Experiential travel engages visitors in a series of memorable travel activities that...

Wine tourism as it exists is fun, but it could be better. Currently, most wine tourism activities consist of a tour of several wineries where...

The key to experiential tourism success is working together. It is clear that the average winery does not have the time or the resources to...

This list is in the form of objective sentences. Each can be a consideration for further research. 1. People create meaning through direct experience. 2....

12 Best Practices in Global Wine Tourism Wine tourism has been increasing steadily around the world for the past decade.  Tourists who are interested in...

Excerpt from the Harvard Business Review by Joseph Pine and James Gilmore, “Welcome to the Experience Economy” http://goo.gl/npM029   How do economies change? The entire history...

The experience economy is a relatively new field of research. It is only some 20 years since academics started to open their eyes to it....

  It is widely known that Starbucks was one of the leaders in the new experience economy by creating a coffee experience like no other. Since...

Would you like to; increase revenues in your tourism operation with very little investment? leverage your existing quality tourism product to add value? differentiate your...